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Track your rebrand to drive long-term business growth

If you’re considering a brand review or rebrand you’ll probably need to measure and justify this investment. But seeing real results from any brand investment takes time. That’s why we recommend setting up a regular brand tracking study from the outset and then running it…

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Will consumers do what they say they will? Habit is key.

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. It is always hard when gathering insights, to measure people‚Äôs intentions. At the end of last year a client asked us to find out…

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