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Track your rebrand to drive long-term business growth

If you’re considering a brand review or rebrand you’ll probably need to measure and justify this investment. But seeing real results from any brand investment takes time. That’s why we recommend setting up a regular brand tracking study from the outset and then running it…

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TripAdvisor addiction: the power of consumer reviews

The growing influence of TripAdvisor, is it good for brands? Or have we lost our sense of adventure? After recently spending three weeks travelling in Europe I am amazed at the number of business who proudly promote their TripAdvisor rating in their window in a…

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