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Kodak rides the modern nostalgia trend to resurrect its brand

The once iconic photography brand is back with new products and its 1971 brand icon. After more than decade, Kodak are hoping to revive some brand nostalgia and engage a new generation. As a counter trend to the digital evolution, just about anything analogue in…

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Quiksilver rescued with plans to rebuild the brand

Iconic Aussie surf brand gets $US600m refinancing approval from US Court and makes big brand plans. With its finances now under control, Quicksilver is planning to turn around fledgling brand with ‘boardrider’ stores that showcase the true brand experience.

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