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Visa Differentiates their Credit Card Brand in Europe through truly Innovative Technology

Baked-in Brand Differentiation I was having lunch before Christmas with a bunch of Australia’s best young business dynamos and conversation turned to our latest and most interesting projects – as it often does. One of the lunchers was Brendan McKeegan, a serial entrepreneur based-out of…

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Unique Brand Rituals – What are you doing to stand out from the crowd?

The Pulling Power of Brand Rituals To be successful, all brands must develop a culture that builds-upon their differentiated proposition with all they do each and every day. Brands able to create unique and engaging ‘rituals’ performed by their people create an indisputable brand property…

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