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5 charts that explain the growth in experiential retail

Brands find innovative ways to merge entertainment and technology with traditional shopping to survive. ‘Experiential Retail’ or ‘Retailtainment’ is one of the biggest growth areas in retail at the moment. Just like Google’s pop up store in Manhattan, brands are constantly seeking innovative ways to…

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Budweiser’s Immigrant Campaign creates a storm in a pint glass

How should a brand react when a campaign gets this kind of backlash? Budweiser’s 2017 Superbowl commercial features the story of the beer company founder’s ambitious journey from Germany to America in pursuit of his dream: to brew the ‘King of Beers’. The story combines…

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