By Category

5 charts that explain the growth in experiential retail

Brands find innovative ways to merge entertainment and technology with traditional shopping to survive. ‘Experiential Retail’ or ‘Retailtainment’ is one of the biggest growth areas in retail at the moment. Just like Google’s pop up store in Manhattan, brands are constantly seeking innovative ways to…

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Budweiser’s Immigrant Campaign creates a storm in a pint glass

How should a brand react when a campaign gets this kind of backlash? Budweiser’s 2017 Superbowl commercial features the story of the beer company founder’s ambitious journey from Germany to America in pursuit of his dream: to brew the ‘King of Beers’. The story combines…

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#illridewithyou – the power of emotional connection

Every day brands try to engage with their customers on social media and one of the ways they do this is by starting a movement using a hashtag. Every now and then a brilliant hashtag will spread like wildfire as customers connect with the sentiment…

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Social helps brands sense check a rebrand

Another upside of having a socially active and connected brand is the ability to tap into your audience to get fast and cost effective sentiment of your brand change. Our client, Koolaman used their social platforms to engage their audience in their rebrand and the…

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Goldman Sachs Brand – A Snapshot of Social Sentiment

Word on the Web As some of the world’s largest financial institutions fight their way back to the top of the heap, it’s not all sunshine and kittens when it comes to their battered brand equity. We’ve illustrated a cross section of current brand sentiment…

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Tiger Takes a Break – A Snapshot of Social Sentiment

Word on the Web Given the flood of blogs, tweets and mentions on the latest chapter in the Tiger Woods saga, it’d be remiss of us to not take a snapshot of current social sentiment. As Tiger announces he’s taking a break from golf, we’ve…

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