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God, Scandals and Brand Narratives

For those of us playing in the brand space, we have been very well drilled over recent years to the need to create compelling brand narratives. The need to become masters at the art of storytelling. To captivate, enthrall and evocatively strike such  an emotional…

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Nike's Bowery Stadium – A Fresh Creative Brand Space

Last month the latest Nike Stadium location opened its doors – the Bowery Stadium in New York City. Nike Stadiums reflect the trend of many brands (especially those in retail) towards what we call soft brand messaging. Unlike traditional advertising whose function is to deliver…

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