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Track your rebrand to drive long-term business growth

If you’re considering a brand review or rebrand you’ll probably need to measure and justify this investment. But seeing real results from any brand investment takes time. That’s why we recommend setting up a regular brand tracking study from the outset and then running it…

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Google, PayPal and Bunnings healthiest brands in Australia

International research company YouGov releases the 2017 BrandIndex showcasing the best brands. The YouGov BrandIndex rates the overall health of the brand and takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.…

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Social helps brands sense check a rebrand

Another upside of having a socially active and connected brand is the ability to tap into your audience to get fast and cost effective sentiment of your brand change. Our client, Koolaman used their social platforms to engage their audience in their rebrand and the…

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