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Heineken fights to protect its brand and trademark red star

Global beer brand forced to defend its iconic red star and perceptions of it promoting communism. Dutch brand Heineken is recognised globally for its green cans and bottles. Another core brand asset is the red star. Unfortunately for Heineken, the red star is also seen…

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Brand grab: CUB fights to keep heritage in landmark IP case

We always stress the importance of protecting your brand by trademarking the name, identity and its associated positioning but what if that is not enough. This week, an interesting case of brand security is in the Australian courts. It is a David and Golliath fight…

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