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Selling your business? Why you should rebrand first.

Two tough truths about selling your business. So you’ve spent years (often decades) building a business with your blood, sweat and tears and it’s finally time to sell and collect the reward for all your hard work, ingenuity and perseverance. There’s only two problems with…

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People Don’t Buy Products, They Buy Better Versions of Themselves

Today’s post is a thought piece written by Zander Nethercutt, a really interesting brand thinker from Chicago Il. with a brilliant grasp on how brands work and the role they’ve come to play in our lives. What Apple, Samsung and Starbucks learned from Pepsi The…

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