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KolesWorth – Revealing the layers of successful SME branding

There’s more to branding than meets the eye Recently a small, independent supermarket opened at our local shopping strip. I was immediately drawn to the name and brand identity which are  naively unethical and amusing in equal measures. It turns out this is the fifth…

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Etsy – Big brand thinking for small business

Regardless of the size of your business, you need to create and build a brand. I know that’s easy for me to say, but even the smallest home-based enterprise can use some of the same thinking that goes into building brands for some of the…

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