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AirBnB finds-out how tough it is to get your branding right in China

The bumpy road for brands launching into China Recently Airbnb Co-Founder Brian Chesky announced via Twitter that his company has a new Chinese name; ‘Aibiying’. Aibiying is a clever localized brand name which sounds like the Western original, but translates in Mandarin to “to welcome…

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One in a Billion – Adidas aims for a new China market

Interesting times for brands as the Chinese market evolves. Global sports brand adidas have launched a new and noteworthy ad campaign aimed at the Chinese market. The last two decades are choc-a-block with beautifully shot, inspiringly heart-racing ads from all of the brands in this…

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