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The new perils of refreshing your brand.

New times equal new challenges for re-branding Over the last twenty years we’ve been working with business to re-position and refresh their brands the most significant change we’ve witnessed is the internet. Not such a ground breaking thought I know; the net has forever changed…

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Google Re-branding – A Case Study in Strategic Innovation

The Best Way to Predict the Future is to Re-design It This week one of the world’s most recognizable brands; Google, re-branded – and there’s plenty to admire about the exercise. Firstly, many brands rest on their laurels citing brand recognition and ‘nothing being broken’…

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