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Mastercard drops their logotype

The Power of Brand Recognition. Global credit card brand Mastercard have announced they’ll be dropping the wordmark from their brand identity. For brands this is the holy grail of recognition and the equivalent of celebrities like Madonna or Kylie being referred-to by their first name…

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2018 – A Year of Truly Brilliant Branding

Where did 2018 Go? We had a great year, working with businesses of all shapes and sizes to create new propositions, launch new products and refresh brands across more than fifty different categories. We captured just some of that activity in this 12 second vid.…

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The new perils of refreshing your brand.

New times equal new challenges for re-branding Over the last twenty years we’ve been working with business to re-position and refresh their brands the most significant change we’ve witnessed is the internet. Not such a ground breaking thought I know; the net has forever changed…

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