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Harvard Business Review study finds which type of brand marks are more effective.

The Holy Grail of Brand Effectiveness. One of the toughest parts of rebranding is the risk associated with selecting which brand mark concept to choose. There are few business decisions where so much comes down to a single choice quite as graphically as this. With…

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Research shows how the shape of your brand mark influences customer perceptions

The hidden science of logo design For more than 25 years here at Truly Deeply we’ve been evolving and refining our understanding of the visual cues of brand identity, that is the subconscious associations brands communicate to their audience through the design of their logos.…

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