Leading fashion brand gets schooled on what makes a distinctive brandmark Premium fashion brands spend a fortune protecting their brands from fakes and for good reason. The Gucci brand is Italy’s most valuable brand and is estimated to be $US 37.9 billion by BrandZ. Last…
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Things were remarkably different at Wimbledon last week when Roger Federer stepped onto centre court for his first appearance of the tournament, surprising us all by wearing new sponsor Uniqlo. Swapping his signature RF brandmark and ‘swoosh’ for the Uniqlo red squares in a lucrative…
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HP has just unveiled a new logo for its premium range of ultra-thin laptops, the Spectre, but it isn’t actually new. The brandmark was originally unveiled in 2011 but HP backed-off implementing it. Designed by Moving Brands, the stylised, simplified marque is a sophisticated evolution…
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