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Carbon Market Institute rebrand increases influence and impact

Truly Deeply creates a powerful and distinctive new brand that connects business, policy makers and thought leaders. Carbon Market Institute‚Äôs General Manager & Company Secretary, Brad Kerin, says the new brand really embodies the Institute and has enabled them to increase their influence and impact…

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David Jones brand finally wakes up

David Jones new store format a relevant addition to the retail landscape The David Jones brand has significant equity as a premium quality retailer in Australia. However, what it and its key competitor Myer have both been struggling with in recent years is the legacy…

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Your Brand Image Is An Asset Worth Investing In

What’s your Brand Image saying about Your Business? A graphic reminder that the investment you make in your brand image today, builds a valuable business asset for tomorrow. There’s something intangible about brand image that means it is often seen as less critical to the…

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Sleepless at Playground – A Bold Brand Idea

A Bold Brand Experience. Playground is a specialist retailer in hiking and outdoor equipment in Sweden. Based on the theory that hiking makes people healthier and more alert, they developed this awesome in-store brand experience to launch their online store, introduce new customers to the…

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