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Qantas disrupts the market by diversifying to health insurance

Yesterday Qantas Airlines have launched an addition to their diversified business portfolio, Qantas Assure, health insurance for Qantas Frequent Flyer Members. Their big budget ATL campaign features cool-as-f*ck Hollywood actor, Christopher Walken, so you can only imagine how much they’ve spent! This big move is significant for both the…

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Why 2016 is the Year of the Challenger Brand

What exactly is a Challenger Brand and why are they so interesting? We’ve long been fans of Challenger Brands – businesses with the mindset to disrupt their category, to unlevel their playing field and upset their competitors’ apple carts. We categorise ‘challengers’ by mindset – what’s…

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