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A little world of experiences

We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to…

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Image as universal language

This photo series plays with the perception of stuffed birds. These animals led their life and are now nothing more than an image of themselves, they are no longer flying or whistling. Masked by the former voice signature of each bird through the written word…

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The Colours of the Top 100 Web Brands

Today it’s more critical than ever for companies to differentiate themselves from their competitors and make memorable connections with their consumers by creating unique, recognisable brands. Every touch point of a brand plays a vital role in brand recall, but the brandmark is the heart…

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A Reminder from Saks – Design Every Brand Canvas

Recently I came across the latest development of the Saks Fifth Ave brand identity visual language, and it was a great reminder for all brands to actively review all touch points to maximize the leverage opportunities you have for your brand communications.

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Bringing Colour to life

If you’re a regular reader you’ll know that colour is normally Cassie’s domain. But she’s away at the moment and I don’t think I can wait to show you this. So we’ve gonna have a double post Friday, enjoy. Video after the jump…

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Unlikely Type, a Brand Design Hero

The Typographic Hero of every Brand Identity An interesting fact I was reading somewhere recently- did you know the most common typeface in brand identity design across the world and across every market is Helvetica (or it’s ugly step brother Arial)?  Not only is Helvetica…

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Rebranding a brand designer, the birth of Truly Deeply

The Story of the Truly Deeply brand identity It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two…

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When Brand Design's Baked-In

Designed to be Different The very best examples of brands that touch the soul are often those with the differentiating design ‘baked-in’. Too often design is seen as the bit that wraps around the (often identical) finished product. I spotted these beautiful Moonflower soaps. Moonflower…

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The Art of Beautiful and Unique Brand Imagery

The Demise of Unique Brand Design Sadly these days unique and fresh brand identity design is the exception rather than the rule. As more brands seek to become global, the trend has been for the visual language of their brand images to become more and…

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Creating Unique Brand Design through Type

Creating Memorable Brand Design As creative director of our brand agency I’m always being asked by our clients how to create the most effective brand identity or corporate image. The answer always begins and ends with owning ‘Unique Visual Properties’. Unique visual properties are visual…

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Why the designer needs an EPS of the Logo

All Logos Files are Not Born Equal After recently explaining yet again why the jpeg of a logo, taken from the website, can’t be used for a brochure, I thought it might be useful, valuable and insightful for someone to write this down. So here…

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The White Stripes nail their Band Brand Design

Band Image What Indie band The White Stripes have done with their brand image is simply impressive. In an industry better known for rock star image than brand image, the example set by The Stripes would put many mainstream brands to shame. Quite simply, in…

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