By Category

Massive brand growth sees Luckin Coffee go from zero to $1Bn in less than a year

More than just luck. The coffee unicorn brand that’s the talk of China. China’s thirst for their own ‘new retail’ brands continues to fuel investor and consumer frenzy and coffee is the latest battleground. Xiaomi, Huawei, Oppo, Vivo and Xiaomi now dominate over Apple in…

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The Best Brands Keep Reinventing – Starbucks Open their first Coffee Lab

Starbuck’s Innovative Brand Leadership Challenger brands come in all shapes and sizes. Whilst we typically picture new entrant into a category with established market leaders, or a small local business competing against a host of national and international brands, the way we define Challenger Brands…

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Grower’s Cup – Changing the way we brew coffee

As a coffee lover, I am quite particular about how my coffee is made. When someone asks me if I want a coffee, the first thing I question is whether it is real coffee from an espresso machine. I can’t stomach instant coffee. Now, Grower’s…

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Starbucks – A Social Brand Snapshot

Word on the Web Social Brand Snapshot provides a visualized cross section of current blogs, tweets and social mentions of Starbucks, providing an instant view of current brand sentiment. David Ansett, Brandamentalist If you’d like daily updates of our brand thinking, you can follow me…

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