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Brand Management and the King Oyster Principle

We always say you either get branding or you don’t. There is no real middle ground. It was therefore a pleasure to visit our mate Lester Marshall from the Coffin Bay Oyster Farm just before Christmas. Lester farms oysters in Australia’s premium seafood area on…

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Coffin Bay Oyster Farm – A Brand Awakening

In a recent blog on the premium nature of artisan food brands I mentioned our dear friend Lester Marshall from the Coffin Bay Oyster Farm. Lester is a truly interesting character. Two years ago he was a passionate Oyster Farmer in the majestic waters of…

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