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Here come the milk brands

Things may have died down since the consumer backlash against big milk in Australia following Whaleed Aly’s piece on the project in May but I think we’re starting to see some of the effects in our Milk isle still today. While there was a immediate…

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Brand Management the Metcash Way

The art of brand management in today’s economic climate presents huge challenges. In Australia, the theory is that we have missed a recession, but we have been left with a hugely cautious consumer and a distinctly two speed economy. Managing the challenges of a ‘value’ …

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