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Pride month – No shortage of brand support but is it genuine or just a Drag Race?

June, the Pride Month, is almost over and the competition between global brands on who wore the Rainbow better is coming to an end. Many global brands, especially in the USA, filled their social media accounts with glitters and confetti and happily attempted to outshine…

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Axe branded content: Find Your Social Effort Score

Axe helps the world out the social try-hards. Axe has teamed up with their ad agency Barton F. Graf 9000 to create a nice brand gesture called the ‘Social Effort Scale’. The brand is sponsoring a clever campaign that is being positioned as a public…

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