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From Bandwagon To Brand Wagon?

AFL Women’s League An Untapped Brand Sponsorship Treasure Chest. If  last Friday night’s opening game of the AFLW is any indication, the belief that there’s no interest in women’s sport is fading fast. Even the AFL themselves were not prepared for the crowds that came…

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Cotton On's contentious range creates brand damage

Michael Eisner, CEO of Disney once said “A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Few truer words have ever been spoken about brand. What I would add though, is that not…

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