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Why Craft Brands are genuinely challenging the Goliaths

Is the age of the Goliath brand over? Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of commerce. The world of brands and…

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Strangelove – A Local Craft Brand Bursting With Differentiating Personality

Some days it seems the whole world is going craft It seems like every time I look over my shoulder there’s another craft beer, craft burger, craft baker, craft soft drink maker appearing on the horizon. The ‘craft’ trend is a boon for consumers with…

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