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The Body Shop strengthens their eco credentials with new brand belief

‘Enrich not exploit’ becomes new brand belief for The Body Shop After 40 years, The Body Shop is seeking to reaffirm its position as a leader in ethical business with a new commitment to its audiences. The Body Shop founder Anita Roddick has always wanted…

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Smart design solution for displaced refugees is a great opportunity for brand partnership

Incredible sustainable tents that are a great example of the power of design and how it can change lives and improve the world. However, two years on and the idea is still yet to be realised.

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Bank of America partners with U2 and (Red) to deliver a powerful brand gesture

Yesterday, Bank of America proudly gave U2 fans not only a free copy of the band’s new single, but also the opportunity to influence how much money the bank contributes to the fight for an AIDS free generation. It’s a powerful brand gesture that will…

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