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Unlocking the private label brand architecture strategies of big retailers

From supermarkets to department stores, private labels or store brands are becoming more important to both profitability and customer retention. According to a recent research report from Oracle, private label dollar growth in Australia outpaces branded products by nearly 2x. Private labels currently account for…

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Brand reputation – you’re only as good as your weakest link

One of the real tests of a brand’s reputation comes post purchase. With cars, the service experience is a critical influencer of brand perception, customer loyalty and retention. For many auto brands this can be extremely hard to manage. Local dealers are often franchised and…

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