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Adidas inspired by London Underground design

You can now wear the iconic London Tube symbol on your shoes thanks to a new collaboration between Transport for London (TfL) and adidas: adidas x TfL Inspired by the design of the London Underground, there are now limited edition adidas trainers dedicated to each…

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Women’s Shoe Retailing Hero the Shoe

Towards the end of last year, Sally my wife and I spent a luxurious 15 nights in NYC. It was a delightful stay and one of the things we did from a research perspective was to have a focus on how women’s shoes were being…

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Marimekko & Finnair – A brand collaboration made for and in the heavens

A Brilliant Brand Design Partnership As a creative brand agency with a truly global view we’ve long been fans of the Marimekko brand with it’s striking visual language. And this year on a trip to Europe to meet with our brand and marketing peers as…

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