By Category

Branding, invisible gorillas and the art of standing out

How much are consumers really noticing your brand? In 2004 Christopher Chabris and Daniel Simons shared the Ig Nobel Prize in Psychology, awarded for ‘achievements that first make people laugh, and then make them think’, for the experiment they completed at Harvard that inspired The…

Read more »

How American Baseball taught us the Golden Rule of Brand Differentiation.

Differentiation works in Major League Baseball too. Re-reading Marty Neumeier’s book ‘Zag’ this week, I was fascinated by the story of America’s shortest ever professional baseball, Willie Keeler. Wee Willie, as he was known back in the good ol’ politically incorrect days of the 1890s…

Read more »