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Why Craft Brands are genuinely challenging the Goliaths

Is the age of the Goliath brand over? Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of commerce. The world of brands and…

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Dollar Shave Club takes on big brands

This brilliant piece of brand communications from Dollar Shave Club is simple, engaging and very effective. Dollar Shave Club is competing against some of the big names like Gillette and Schick and has taken a very different approach to marketing and promoting its products. It…

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