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Seven steps for getting your employer brand in check

Your employees produce your products and deliver yours services, if they don’t embody the same values, behaviours and purpose as your organisation there will be a misalignment that will be felt by your customers. Your employer brand is how your current employees, perspective employees and…

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A Peek Behind Apple's Retail Brand Experience

A Sneak Peek behind Apple’s Retail Brand Apple has long been held-up as the benchmark as the brand for innovation and just plain creating cool stuff, but much of it’s unheralded work has been in the experience arena – specifically creating amazing retail places in…

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