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A $243 sandwich: the positioning power of ultra premium product

Don Wagyu leverages premium positioning to stand-out in a crowded food market. I recently read about a new fast casual Japanese Sandwich concept from New York called Don Wagyu. The article I read spoke about their hero product, The Ozaki, a wagyu beef sandwich that…

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Why the most powerful healthy eating brand proposition is fast food

Unhealthy is the New Healthy We spend a fair amount of time talking to and working with hospitality businesses from start-ups to chains who are all looking to nail the perfect customer proposition. Owning a small chain of three pasta bars myself, I’m all too…

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