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The F Word. Feminism.

Feminism. The word that when uttered causes men to shift uncomfortably, and women to deny any form of association. For some time now, feminism has been getting a bad rap, with people perceiving it as a negative movement campaigned by narrow-minded individuals. This is because…

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Is Clementine Ford an ideal brand ambassador for feminism?

Today in our faced paced, transformative society, enabled though accelerated distribution of content digitally, information is at our fingertips. Social injustice that has previously been accepted as the status quo, we’re no longer standing for it. Who are we? I’m speaking for myself, 31 year old…

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Brands leading the way in positive portrayal of women

Is sexism in advertising diminishing? Getty Images released a statistic this week citing that search terms for “empowered women” has increased by over 700% in the last year, which is showing the seismic shift towards brands portraying women in a more positive, non discriminatory, non sexist…

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