Blog

By Category


Amex Vs Visa – A battle of brand association

All brands have meaning in the minds of their market. Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning…

Read more »

A bank that is proud to be boring

I am always impressed by brands that have the guts to break the mould and just be proud of who they really are. While most bank brands spend millions telling us how they are different, can do, live in our world and help us win,…

Read more »