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Deliciously Engaging Branding from Cheerios

Creating Breakfast Cereal Brand Buzz In a gesture designed to celebrate the real honey in their Honey Nut Cheerios, the cereal brand built a living billboard complete with working bee hives, home to 100,000 honey bees. As the bees produced their honey (around 100 liters…

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Kellogg's hit the spot with humor, innovation and imagination

  Imagination + Invention = Brand Engagement that Snap, Crackle, Pops Global breakfast cereal brand; Kellogg’s has delivered a brand gesture worthy of their standing in the world market. So often the giant market leaders are the most lazy brand builders, taking a conservative, predictable…

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Glow-in-the-dark Cornetto by Bompas & Parr

The Art of Truly Standing-Out A while back we wrote about London-based creative food duo Bompas & Parr who have build  a world-wide reputation for doing amazing things with things we eat. That’s a pretty tough gig given that every second TV show is another take…

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