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GAP brand belief inspires Dress Normal campaign

In creating, shaping and reshaping brands we often stress the importance of building a solid belief system. While beliefs are primarily intended to guide and direct internal audiences, they can also play a powerful role in inspiring external communication as GAP shows us in their…

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Brand Strategy & Design is not just a Popularity Contest

Where’s the Brand Strategy and Design Leadership A few years ago we were invited to take part in a creative pitch to design a new place brand identity for a local municipality. The project was an interesting one, the City was vibrant, artistic, edgy and…

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