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Fresh fruit and vegetables – the new brand battleground

Yet again, Coles and Woolworths are set to battle it out in a price war. This time its fruit and vegetables with Coles trying to steal the “fresh food” crown with its new campaign; “There’s no freshness like Coles freshness”.  Woolworths, badged “The Fresh Food People”,…

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Goldman Sachs Brand – A Snapshot of Social Sentiment

Word on the Web As some of the world’s largest financial institutions fight their way back to the top of the heap, it’s not all sunshine and kittens when it comes to their battered brand equity. We’ve illustrated a cross section of current brand sentiment…

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