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How SPC customers saved the brand

When the federal government refused to inject $25 million of taxpayer’s money into SPC Ardmona, many felt this was the beginning of the end for this iconic Australian brand. But following a groundswell of support from customers through a social media sales are up and…

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How Far is Too Far for Brand Stretch?

A Trusted & Loved Brand Arguably, Australia only has a handful of iconic brands; brands with a rich history and tradition, brands that are recognised, trusted, and understood by customers around the country. Goulburn Valley could well stake claim for being one of those brands.…

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