A Bold New Branding Approach for the Next Generation of Retirement Living Truly Deeply was commissioned to create a distinctive brand for a new entrant that would stand out in a highly competitive market and appeal to discerning baby boomers seeking a premium retirement lifestyle.…
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Brand architecture, strategy and design for a multinational music group Three separate music businesses, Vampr, Jaxsta, and Vinyl.com, were merged. Truly Deeply worked with the brand owners to create the new brand architecture, strategic proposition, and visual identity for the new entity. As with any…
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Brand architecture can be a tricky beast to get right but CSL’s new group brand is a good example of how to move to a master brand approach. With any merger and acquisition, careful consideration needs to be given to the brand architecture strategy. While…
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