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Look, up in the sky… Melbourne's Jafflechute launches in the Big Apple.

Jaffles from Heaven – A delicious take on Guerrilla Marketing Three local Melbourne lads; Adam, David & Huw have taken their Jafflechute idea to the US, via some crowd funding on Pozzible. A couple of Thursdays ago a crowd of hip New Yorkers met in…

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I'm Here, An Absolut Short Film By Spike Jonze

I’m Here is a 30-minute short film about a love story between two robots, written and Directed by Spike Jonze. The sad-eyed robot librarian Sheldon (Andrew Garfield) leads a lonely and methodical life, until he, one day, he meets Francesca, a creative and free-spirited female…

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A Lesson in Brand Building from George the Giant Groper

Following the tradition of tourist towns the world over, Port Douglass in Far North Queensland, Australia has an embarrassment of restaurants and bars – it’s a wonder how they manage to keep business ticking-over during quieter times. Fair to say, competition between the restaurants and…

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Discovery, the new advertising for brands!

More and more brands are foregoing the big chest beating advertising campaigns that attempt to broadcast their presence to the world. This is particularly the case for those wishing to position themselves in the  cool end of the market. The onus is on savvy shoppers…

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Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression

Working in the creative industry (in fact any industry for that matter) the one question that always seems to crop up at the start of any project is “what’s your budget?” Just once we’d love the client to say “hell, I don’t know – whatever…

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Another Bloody Blank Canvas – Cut Through Brand Design

Mission Impossible Could there be a more difficult market segment for brands to differentiate themselves than water. On the surface it would seem to be brand mission impossible, but over the last fifteen years we’ve seen water become a hotly contested market place. In this…

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Increase your Marketing ROI with Blank Brand Canvases

The Mystery of the Blocked-out Store Window I was on my Sunday run the other morning, looking for any distraction from the headache of the night before, when I came across a familiar urban retail sight; the empty store with windows blocked-out by newspapers. Almost…

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Microsoft Launches Windows Phone Brand

Global Marketing Push hits the Streets Just hours after the launch of the new Microsoft Windows Phone, teams of orange-clad Windows Phone Warriors have hit the streets of Paris talking New Phone Technology to anyone who’ll listen. The Windows software debuts today on 30 different…

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Unlocking the hidden code of your brand's Visual Language

The hidden code All brands project an image through the visual language of their brand identity. Customers and markets use the code contained within their visual language to make logical and emotional associations that drive their responses to trust, lust, aspire and desire the brand……

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The Six Golden Rules to Brand Extension

Building your business through brand extension During tough market conditions, brand or product line extensions might just be the best way for your business to stay healthy, especially if they’re not something you spend much time thinking about. When done right, brand extensions can either…

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Get Ripped

HP recently ran a memorable guerilla campaign created for them by Publicis Malaysia for their high quality photo paper. Like all great campaigns – guerilla or otherwise – the creative brilliance is laser honed to the product proposition – HP produce high quality photo paper…

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Like a Sex Machine…

We often talk about memorable brand experiences not having to cost the earth. This was well and truly demonstrated recently by the ‘Erotika Sexy Shop’ in Milan who attracted all kinds of interest with a low-budget guerilla marketing idea. Parked in the street outside their…

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