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Why poor brand design is bad for business

The cost of a poorly designed brand identity. Parked at the traffic lights last week my attention settled on the kerbside branding for a new Snap Fitness gym that had recently opened in our neighborhood. I was immediately struck by the poor quality of their…

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Fitness First Rebrands to Rewrite the Rules of Fitness

Fitness First embarks on a rebrand claiming it is rewriting the rules of fitness to revolutionise the fitness industry and its offering. We spotted the new branding for Fitness First on Under Consideration, being a bit of a fitness enthusiast I thought I’d dig a…

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