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Is Harley trashing their brand in an effort to stay relevant?

Harley focuses on product development and growth but disregards its long held brand beliefs As a brand strategist I have often admired and held up Harley Davidson as great example of a powerful brand. Not because I own or want to own a Harley (so…

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Harley Davidson on an interesting segmentation ride

Bad Ass or not. Harley Davidson are about to launch two new motorcycles models in US, targeted firmly at the female rider.

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Rover uses Harley concept for Australia Day ad

Australia Day is a great opportunity for brands to flex their patriotism. This year, Australian lawnmower brand, Rover must’ve thought they were on a winner. Their new ad gives us a Rover inspired version of the national anthem but check out the similarity to the…

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The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends…

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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Trend Report – The Visual Language of Brands (Chapter2)

The Second Chapter in our Comprehensive Trend Report on the Visual Language of Brand Identity Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses…

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