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GMHBA launches 'My Cover Matters' brand and campaign

Truly Deeply designs a new campaign identity for GMHBA to educate and rally support from members and the community to oppose the federal government’s proposed cuts to the private health insurance rebate.

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New GMHBA campaign heroes customer service

Truly Deeply’s new campaign for health insurer GMHBA brings to life one of the brand’s biggest strengths, their customer service.

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Proudly local – A fresh brand identity for GMHBA health insurance

We are proud to share our brand strategy and design work for health insurer, GMHBA. A small regional brand, GMHBA has to compete with large multi-national and national brands but it cannot match their significantly larger marketing budgets. Despite very high levels of member satisfaction…

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