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Is Oscar the world’s most innovative Health Insurance brand?

A health insurer deliberately catering toward digital natives. New US health insurance company Oscar has been called the¬†Warby Parker for health insurance. Warby Parker is a Silicon Valley darling, an online glasses retailer who came out of left field in the US to disrupt their…

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GMHBA Brand Kicking Goals for Kids

While Geelong may have bowed out of Grand Final contention last weekend some in Geelong are still kicking goals. Our favourite health insurer GMHBA are sponsoring the goal post wraps for the finals and are donating $100 dollars to charity for every goal kicked in…

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Proudly local – A fresh brand identity for GMHBA health insurance

We are proud to share our brand strategy and design work for health insurer, GMHBA. A small regional brand, GMHBA has to compete with large multi-national and national brands but it cannot match their significantly larger marketing budgets. Despite very high levels of member satisfaction…

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