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Food brands let you see what you get, sometimes.

  See what you get food packaging, once it’s not the amount sugar. The Australian Government has just launched a new food labelling initiative that highlights the food’s country of origin with a campaign declaring ‘See what you’re getting’. The new labelling must be rolled…

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The brand challenge of Health Star Rating

Cereal behemoth Kellogg’s this week announced they will be implementing the Health Department’s voluntary Health Star Rating system. After pressure from consumers in the form of the Choice ‘Just Not Right’ petition which collected 4,200 signatures.

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