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Rebranding in the Health Sector: What Leaders Need to Know

Why healthcare rebranding is more complex and more consequential than in almost any other industry. If you’re a Marketing, Communications or Business leader in the health sector who’s been asking “is now the right time to rebrand?”, you’re in good company. The health and medical…

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Bold by design: strategic rebrand resets Anmac’s place in Australia’s health system

Brand strategy and identity for Anmac (the Australian Nursing & Midwifery Council).

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CSL demonstrates how to shift to a monolithic brand architecture

Brand architecture can be a tricky beast to get right but CSL’s new group brand is a good example of how to move to a master brand approach. With any merger and acquisition, careful consideration needs to be given to the brand architecture strategy. While…

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