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Heineken fights to protect its brand and trademark red star

Global beer brand forced to defend it’s iconic red star and perceptions of it promoting communism. Dutch brand Heineken is recognised globally for it’s green cans and bottles. Another core brand asset is the red star. Unfortunately for Heineken, the red star is also seen…

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A legendary brand gesture by Heineken

Heineken has teamed up with 40 sport, art and entertainment legends to create a series of one-off posters to be auctioned in support of global non-profit, Reporters Without Borders.

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Heineken open design explorations 2 launch

One of the few brands who never cease to impress me with their creativity and truly out of the box thinking is Heineken. The team Heineken seem to thrive on doing things differently, breaking convention and it would appear, have a wonderful time doing so.…

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Heineken Limited Edition Design Contest

As a brand design agency, we are constantly looking at new and innovative ways for brands to interact with their customers and stakeholders.  A brand which is constantly looking at new ways to push the boundaries is Heineken and their latest idea is certainly no…

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Advertising Campaigns – Inspired Brand Communications!

Delivering great campaigns that engage. Anyone would think that we love beer here at Truly Deeply with David’s recent post about the VB Ice Box and a blog posted by yours truly about owning shares in Broo Premium Lager so I had to recognise these…

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Heineken Creates a Unique Brand Experience

A Standout Creative Campaign There’s plenty of talk about the changing face of advertising. Every day I read about the fragmentation of markets, of channels, of brand messages, of how the task of connecting to consumers is becoming more and more challenging. And then you…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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