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Why the Cracker Barrel Rebrand Failed: Critical Lessons for Brand Owners.

It’s been a terrible few weeks for Cracker Barrel. What should’ve been an exciting opportunity to reenergise the brand has become a textbook case of rebranding gone wrong. The iconic American restaurant chain’s decision to remove “Uncle Herschel” from its logo as part of a…

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SCN’s new brand architecture favours national advertisers over local listeners

D-Day approaches as Southern Cross Austereo (SCN) rebrands regional radio as Triple M or Hit. Next week, most of SCNs regional stations will get a new name and identity to align with the company’s city stations. This is largely a corporate brand architecture approach to…

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