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Notel reframes accommodation with urban trailer park brand

Check out Melbourne’s glam rooftop Airstream trailer park. While many hotel brands are struggling to differentiate, Notel taps into the glamping and rooftop urban oasis trends to redefine the category. Notel consists of six shiny Airstream trailers perched high on a rooftop terrace. All the…

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Brand clarity and flexibility the secret to scaling boutique luxury

By its nature, a boutique brand built on super relevant experiences is intrinsically linked to one location. Brand and independence are often at odds, but W Hotels seems to have cracked the code of how to scale luxury experiences and having a clearly defined brand…

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Hotel brand plans to make a global impact by growing their own vegetables

Global hotel brand AccorHotels taps into key consumer trend to build brand affinity In the highly competitive world of hotel brand loyalty the battle is raging for the hearts of consumers. Air bnb – the worlds largest hospitality brand that doesn’t own a single room,…

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Club Med delivers standout brand-led experiences

It’s increasingly very difficult to stand out in the highly competitive world of upscale hotel and resort brands. That’s why Club Med took my by complete surprise – in a great way. Refreshing, distinct and driven by an amazing brand culture, Club Med’s employees have…

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