By Category

The Virgin brand steps sideways into hotels

A brand with extraordinary category extension discipline. Arguably no brand has stretched into new categories like Richard Branson’s Virgin has. Capturing the personality of Branson’s own brand, Virgin has come to represent a brand that challenges the paradigm of the categories it enters, usually looking…

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Hotel brand plans to make a global impact by growing their own vegetables

Global hotel brand AccorHotels taps into key consumer trend to build brand affinity In the highly competitive world of hotel brand loyalty the battle is raging for the hearts of consumers. Air bnb – the worlds largest hospitality brand that doesn’t own a single room,…

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Brand Culturalization – Chinese Style

As the world gets smaller and more brands are competing on a global scale, increasingly they’re realizing the playing field is far from even. Not all brands are born equal. Some brands evolve with distinct advantages in their DNA whether that be a regional bias,…

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