The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always seen the subject of pricing as directly connected to branding. As Simon says: “People have asked…
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Understanding the Brand Value Equation We work on a daily basis guiding the brands for businesses of all shapes and sizes across almost every conceivable category. The thing they all have in common is an understanding of brand value and how to leverage it to…
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What should my branding cost? So you’re at start-up/running a growing business/recently merged/feeling the heat from new competition/just stepped into the big chair and you’ve got a sense that your branding isn’t working. No matter how clear-minded you are at leading your business, the task…
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